So all the big movie news sites are reporting today that Fede Alverez’s upcoming Evil Dead remake was initially slapped with an NC-17 rating by the MPAA before it was cut down to achieve an R rating.
Here’s the thing: Why does anyone give a fuck what the MPAA rates a movie? If you’ve got kids or delicate sensibilities, sure, but if you’re an adult you should know whether or not your kids are old enough to see a movie as well as whether or not a movie called Evil Dead is palatable for you in particular.
What I wanna know is, why can’t they just do late night screenings without a rating? These days you see the words “Unrated” or “Unrated Director’s Cut” or even old-timey schlock like “The Version They Wouldn’t Let You See in Theaters.” Presumably this is a winning strategy, because it persists even now. A lot of people at this point are completely aware that the movie they’re seeing at the theater has had scenes cut out, usually because the trailer advertised stuff that didn’t make it. So people are aware that if they like a movie in theaters, the DVD/Blu Ray will most likely have a bunch of stuff that got cut out in the special features, or even better, assembled back into the film via an extended cut.
So why not use the same strategy to sell tickets? The movie industry loves to bitch about how people aren’t paying to see movies in theaters anymore, and yet they push 3D movies on the public and wonder why people wait for the home video release. If you can have multiple 3D and 2D showings scheduled in the same day, why not rated/unrated showings too? Another big trend these days is Midnight screenings. There you go man, show unrated movies at midnight, even just once a week. You can’t tell me that people wouldn’t specifically wait til late at night to see a movie with other adults without anything left on the cutting room floor.
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