Sunday, February 3, 2013

Box Art Review #1 - The Evil Dead



Box Art Review #1
The Evil Dead (1981)
Directed by Sam Raimi
Starring Bruce Campbell

The Movie
A lot of people seem to forget that the first Evil Dead movie even exists. Most nerds, like the kind you’d find at Comic-Con or the kind who won’t stop pestering you to watch Doctor Who, tend to claim that Army of Darkness is the superior film in the trilogy. Most horror fans tend to latch onto Evil Dead 2 (my personal fav) because of the gore effects, the chainsaw arm, and the slapstick comedy. But poor Evil Dead part the first can’t get no respect. Evil Dead is totally worth your time if you skipped over it bro, it’s got some great special effects, though not quite as many as Evil Dead 2, and some fantastic scenery porn for those of you who can’t get enough of the wilderness, and most of all it maintains a genuinely eerie atmosphere that, honestly, rivals the feel of Texas Chainsaw Massacre.
 Oh yeah, and a girl totally gets raped by a tree; like, you’d think that would be enough to make Evil Dead more better than the sequels, but Evil Dead 2 is just so great man.

The Cover
So you got Ash front and center covered in hard to distinguish blood and wielding a chainsaw in a way that not only looks nonthreatening but appears as if it poses more danger to the wielder than the spindly skeleton fingers gripping vaguely in his direction. This image is mostly pretty rad, but that blood man, that needs to stand out a bit more, as is this looks like a distressed t-shirt; like something a fourteen year old would buy off the rack at Target, or JC Penny’s if his parents have a bit more money than mine did. Also, the girl behind Ash is clearly unimportant in the grand scheme of things. It’s been a while, but the only thing I remember about Ash’s girlfriend is that he gave her that really shitty looking necklace and she fucking loved it. Also, is that even Ash’s girlfriend behind him in this picture? Once again, I can’t tell because of the poor image quality on the cover; it’s almost like these dudes had no idea they had a classic on their hands when designing this cover.
If I remember correctly, there’s a part in Bruce Campbell’s excellent autobiography, If Chins Could Kill, where he talks about the photo-shoot for this image, and I’m pretty sure there’s like multiple takes and alternate angles up in that piece.
Checkout Uncle Steve up top handing out a marketable one-liner like a true horror bro. I always find it funny that they have to explain what he is the author of, as if the words Stephen King aren’t a recognizable brand in their own right, and he was more relevant as a pop culture icon at the time of this movie’s release anyway.
One last thing, it’s worth noting that the scene depicted on the cover doesn’t actually happen verbatim in the movie.

Movie: 5/5

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